Job opportunities

Digital Marketing Coordinator

Part-Time – 1 day a week. Hours can be spread over 2 or 3 days if preferred

Permanent position

Salary: 26k FTE, actual salary for 1 day per week: £5,200pa 

Location: Home-based, anywhere in England. 

Start date: ASAP

Application deadline: Monday 8th July 2024

Interviews: Tuesday 16th July 2024

 

Minds Ahead is an innovative Social Enterprise reshaping school mental health, by equipping schools with the knowledge, skills and networks to make sustainable improvements. Here’s our track record since inception, in 2017:

 

  • Co-founded the UK’s first university Centre for Mental Health in Schools
  • Research and designed a national mental health in schools’ quality award, now used by over 2500 schools to evaluate and improve their practice
  • Designed and delivered the world’s first Master’s in School Leadership of Mental Health, now in its sixth year
  • Designed and delivered innovative mental health training programmes to over 5000 school colleagues, in the UK and internationally
  • Working with our partners, Leeds Beckett University, we are the national quality assurance lead for all DfE-funded Senior Mental health Leadership programmes
  • Researched, designed and run a series of school mental health Qualifications, accredited by the Royal Society for Public Health
  • Chaired and spoke at multiple national mental health in-school conferences
  • Won several awards from Social Enterprise UK, UnLTD and SE100

 

We relentlessly focus on the needs and realities of schools. We know that schools and colleges, their governors, leadership, teachers and other colleagues are doing great work which improves the mental health of the next generation. We also know that schools need quality support, resources and training to improve, learn from each other and develop this new approach. It is our mission to provide these. 

 

Purpose of the role: The digital marketing coordinator is responsible for increasing visibility and engagement online through the website, campaigns, email, social media, search engine optimisation and other various digital activities to acquire and retain customers, increase visitors across Minds Ahead’s platforms and promote Minds Ahead globally. The Digital Marketing Coordinator will play a key role in maintaining and enhancing Minds Ahead’s brand, as well as executing digital marketing communications.

 

The Digital Marketing Coordinator will: 

 

Deliver effective digital marketing

  • Plan, prioritise, manage, optimise and evaluate Minds Ahead’s website, digital campaigns and projects, as identified in the annual marketing plan
  • Utilise a range of techniques including pay-per-click, search engine optimisation and others across a wide range of channels including social media, video creation, SMS and search engines to promote our campaigns.
  • Email Marketing: create targeted email campaigns in-house. 
  • Making posts on social media and other channels that support the key messages of Minds Ahead
  • Work closely with the Professional Development team and wider teams to ensure tight integration of activities across the marketing division. 
  • Flag issues with the website’s user experience that are detracting from successful digital marketing (e.g. high bounce rates) and outline the business benefits of making changes
  • Manage the digital and social media tracking links for ongoing digital activity
  • Work closely with the developer for the implementation of new plugins and software and ensure that the website and other platforms are functioning effectively
  • Ensure the application of values, brand identity and tone of voice to all marketing communications in line with the reputation and ambitions of Minds Ahead 

 

Monitor and report on effectiveness

  • Regular tracking and reporting on agreed KPIs for digital channels, websites and campaigns on a timely basis
  • Provide evidence-based analysis of the types of content that drive the most traffic and engagement on digital and social platforms, and seek to develop and capitalise on this understanding
  • Take the necessary steps to ensure that digital marketing is effective and supports the business objectives

 

We want the right person. If that is you, we want to discuss how we can work together. We are a flexible employer, committed to good mental health, diversity, service excellence, family and challenging the status quo. If the fit is right, we can make it work. Find out more: www.mindsahead.org.uk 

 

For more information please email: dean.johnstone@mindsahead.org.uk

If you wish to apply please submit a cover letter and CV to dean.johnstone@mindsahead.org.uk